thekinkynomad

Ruth Smith is a natural-born trailblazer and entrepreneur with over 35 years ... Read more

Ruth Smith is a natural-born trailblazer and entrepreneur with over 35 years of experience in the personal care industry and seven years in the African fashion world, her foresight is as on point today as it was in 2002.

In 2002, before natural hair care became the trend, Ruth recognized the potential of the natural hair care market. She founded and ran the successful Strictly Roots Hair Brand in Toronto. Through her efforts, she paved the way for a legitimate, and still thriving market within the natural hair care industry in Canada.

She repatriated to Ghana in 2010 where she launched the 2nd branch of Strictly Roots, shared her knowledge, and trained local stylists in natural hair care and the use of natural products. The Kinky Nomad is Ruth's trendy new brand, created to meet the emerging needs of fast-paced and demanding Afrocentric beauty and fashion industries.

The social aspect of the company has always been a driving force, therefore we produce our products locally, and contract local artisans and manufacturers for production.

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